Three Categories of Infrastructure Work (and why you don’t need it all right now)
I encourage my clients to find and focus on the core value of whatever they’re creating. What is it that doesn’t yet exist in the world but should? Go there first. Don’t defer that value. “But we need to create the infrastructure for that first, don’t we?” they often reply, by which they mean things like hardware, foundational technology layers, architecture, capabilities like user management, etc. Read More